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Posted on April 29, 2011, 12:21 am

Human Tetris anyone? Eastpak, the backpack company, has built a Facebook campaign around the concept — with a violent twist.

Eastpak isn’t the first to envision Human Tetris. But the company’s vision is unusual in that it involves people flinging themselves off a building and onto concrete. The brand’s Facebook game Spak, which you only get to see if you “Like” the page, lets you play a with your Facebook friends’ faces superimposed over the falling bodies.

The Eastpak brand is only active in Europe and China, which may explain why there are none of the “professional jumper, do not attempt” disclaimers you might expect to see in the U.S. The rough-and-tumble nature of the game no doubt underscores Eastpak’s brand promise: “Built to resist.”


Comment by Enter on May 4, 2011, 11:23 am
eastpak is the best I love my bag 7 years old and still like new
Comment by Pusher on May 1, 2011, 11:52 pm
Comment by LTPA on May 1, 2011, 3:01 am
Ummm..... wth.... +__*
Comment by Paradox on April 30, 2011, 8:44 am
the girl that fell was cute
Comment by Barney on April 29, 2011, 7:50 am
this is messed up

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